Netflix Sign-Ups Surge, But Watch Time Drops - What's Going On?
Netflix recently conducted an A/B test on a new onboarding process. The test group saw a 30% increase in sign-ups, but paradoxically, average daily watch tim...
Netflix recently conducted an A/B test on a new onboarding process. The test group saw a 30% increase in sign-ups, but paradoxically, average daily watch tim...